![]() ![]() Though Yoshida is still working in fashion, she’s finished with the gyaru side of things. In addition to the fashion, part of what made these magazines so popular was the models, like Natsumi Yoshida, pictured below. She was practically the very personification of gyaru while working as a model, but not so much anymore, as you can see in the tweeted photo further down. While we’re not sure how many are actually mourning egg‘s death, we do have to applaud it’s lengthy 19-year life, running from 1995 to 2014. Though Koakuma Ageha, which some have called the bible for hostesses bar employees, many of whom are gyaru themselves, is resuming publication in April, egg is apparently completely dead. Perhaps the best indication that gyaru are on a decline is the state of their flagship magazines egg and Koakuma Ageha, both of which shut down last year. While gyaru subculture has been around for a few decades now, it’s popularity has waned significantly in the last ten years or so. While we wouldn’t be too quick to sign any death certificates, these before-and-after photos of one-time gyaru models are a sure sign of how things have changed. With the shutting down last year of fashion magazines Koakuma Ageha, which will be restarting publication in April, and egg, it seems that gyaru might soon be owacon (“owatta contentsu” or something that doesn’t sell anymore). But in recent years, the number of tanned young women with the very colorful (some might say “loud”) gyrau fashion style seems to have dropped almost to zero. ![]() For much of the 1990s and 2000s, it seemed that you couldn’t walk down a street in any major shopping district in Japan without spotting a group of gyaru chatting enthusiastically about…something. ![]()
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