![]() ![]() Rappi is the Colombian delivery platform, established in 2015, in Bogotá. In Uruguay) and 2015 (the Colombian Rappi 11 11 Delivery Hero purchased the platform that operates along Latin America, since 2014. Pedidos Ya is the delivery platform initially based in Uruguay, in 2009. Along the continent, food delivery services started operating by 2009 (i.e., Pedidos Ya 10 10 (equivalent to Amazon in the Latin American continent) were part of local economies and became definitively strong by the end of the 2010s. This is the “unicorn” company in Argentina (see Filipetto & Pontoni, 2020). Mercado Libre is the Argentinean e-commerce platform, established nationally in 2019, and currently operates in 18 countries along Latin America. In Latin America, important platforms such as Mercado Libre 9 9 Didi purchased the Brazilian cab company “99” in 2018, and started operating in Argentina, in 2020 - the company was previously established in São Paulo, in 2012, and operates in 30 countries. The company was established in China, in 2012, and has an increasing market share in Latin America. ![]() The “Chinese Uber” was established in 2011 and expanded quickly worldwide. In Asia, Alibaba is equivalent to Amazon, while Didi 8 8ĭiDi is a Chinese transport platform controlled by Alibaba, a large corporation of e-commerce. This “unicorn” company is known as the “Spanish Uber” and operates in Spain, Portugal, and Latin America.Īrise in 2015, amongst many other companies along different cities and countries. Glovo starts operating worldwide since 2015, and since 2019 operates in 200 cities and 25 countries (26 of them are Latin American countries by the end of 2019).Ĭabify is a Spanish app for mobility services, since 2011. Glovo is a delivery company originally based in Barcelona, in 2015. From 2015 on, the company operates worldwide as an independent app for smartphones. Uber Eats is the Uber’s service for food orders based at San Francisco and established in 2014. In Latin America, the company started operations with Pedidos Ya, since 2014.ĭeliveroo is a British platform of food delivery and operates in Western Europe since 2013. In Europe, equivalent apps offered Delivery Hero 3 3ĭelivery Hero is a leading German multinational company of food distribution. Īt that moment, one could hardly think these companies would go global, participating in the economies of all major and medium cities and stimulating the boom of apps and platforms worldwide. Brusson, 2015 BRUSSON, Nicolas (2015), “How to disrupt the global city-to-city transport market”. (2015), “The spectacular rise of sharing economy”. ![]() Farronato & Levin, 2015 FARRONATO, Chiara & LEVIN, Jonathan. (2015), The local and regional dimension of the sharing economy. ) were founded and became main references for the so-called gig or sharing economy ( Brighenti, 2015 BRIGHENTI, Benedetta. Uber is a pioneer app for mobility and transportation, established in 2008, and operates in nearly 200 countries. Airbnb operates in nearly 190 countries and 33,000 cities worldwide and is a symbol of the sharing economy with Uber ![]() At San Francisco, two emblematic platforms (Airbnb 1 1Īirbnb is a vacation rental online marketplace company, established in 2008, and based in San Francisco. After the international financial crisis of 2007-2008, several platform companies based on mobility, messaging and delivery services emerged, especially from the West Coast of the United States ( Srnicek, 2018 SRNICEK, Nick. ![]()
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